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Handcrafted strategies (written by human minds and AI hands).
Cassie cried when she saw her explainer video. Want to know why?
Leverage our community power. Access $50k+ in software savings.
Hire like an insider. Compare top agencies without the sales pitch.
Logic behind 650+ wins. And skip the expensive mistakes.
Specific microtools for specific needs. Created at What a Story.
Practical frameworks, strategies, and examples of every great video campaigns to help you grow in your industry and beyond, with the most poweful tool of this decade. Videos. Take them, use them, and make your story count.
This guide helps SaaS marketers build polished videos on a budget. Learn to evaluate explainer templates, select the right creation tools, and avoid common production errors.
Video Types
This guide helps product marketers select the right video agency for an upcoming launch. Readers will learn key vetting criteria, review top agency options, and understand the basic production steps.
The Craft
This guide helps startup founders create high-impact launch videos on a budget. Learn to choose the right production tier and prioritize narrative over visual flash.
Strategy
SaaS sales teams will learn why their product demos fail to convert. This guide shows how to replace feature walkthroughs with tailored, story-driven presentations that accelerate B2B sales.
Strategy
This guide helps marketers and creators customize ready-made After Effects explainer video templates. Readers will learn to edit brand assets, saving production time and reducing costs.
Video Types
For marketers writing explainer scripts, this guide outlines six narrative styles. Learn how to choose the right tone and write copy that connects with your audience.
The Craft
For SaaS marketers deciding between paid ads and video, this article addresses the cost-versus-value dilemma. Readers will learn how video works as an evergreen asset that amplifies ad spend and drives long-term ROI.
Strategy
This guide helps SaaS leaders identify five common onboarding mistakes that cause churn. Learn how to fix them using progressive disclosure and video to improve retention.
Strategy
This guide helps marketers understand what drives corporate video production costs. Learn to manage budgets across planning, crew, and editing to maximize your return.
Strategy
Sit in on the strategic conversations you’d usually pay thousands for. No scripts. Just high-fidelity logic for B2B SaaS growth.
