Are you convinced that you need a product launch video to solidify your marketing efforts? Great! That means you are ready to take the next step (and that brought you here): finding the best video production agency for your product launch videos.
You have hit another roadblock. Hundreds of options there, and every video agency claims to be the best. Deep down, you know some of them are telling the truth. You don’t want to take a chance, so your search for the best video production agency starts.
But first, if you are still unsure whether the video is worth it, you need to understand that using video for SEO can be a smart strategy. Including a product demo video on the landing page increases audience engagement and keeps visitors on the page longer. And when you collaborate with a professional product launch video agency, you get a more polished, high-quality video.
However, not all companies that produce product launch videos are in the same position. Selecting the best video production business is essential for conveying the product's features.
You don’t know where to start researching an ideal video production agency. We are all up to the task of providing you with a handbook that will help you make the right choice.
Here’s what we are going to cover ahead:
- What is a Product Launch Video and why is it important?
- What to consider while looking for a video production agency for your video?
- Our top picks of the best video production companies out there.
- Bonus
What is a Product Launch Video?
Product launch videos are meant to show what your product is about. It's teasing a solution for the target audience’s problems. Along with the operations, the video highlights the product's features and capabilities. The launch video serves as a powerful marketing tool, building anticipation for your product.
An ideal product launch video must have the following elements:
- Problem in the Hook: Your product launch video will immediately jump to the viewers' pain points or challenges.
- Your product as a solution: Quickly present your product as a solution to the problem.
- Prove your point: You established your product as a solution; show it in action, demonstrating how it solves the problem.
- Emotional Connection/Anticipation: Use high-quality visuals, music, and pacing to create excitement and desire.
- Single, Clear Call-to-Action (CTA): Tell the viewer exactly what to do next (e.g., "Pre-order Now" or "Sign Up").
What Should You Consider While Looking for a Video Production Agency?
There are multiple factors to consider when we pick the right video production company for our product videos, whether an animated explainer video, a product demo, or, in this case, a product launch video. You can’t randomly pick an agency or just look for a couple of features like availability in your neighborhood or its cost-effectiveness.
An ideal video production agency should tick multiple boxes. During your search, you should prioritize factors such as experience, knowledge, and the quality of their previous work.
Consider these factors before selecting a product video service provider to make sure they are the best choice for your requirements.
1. Strategic Alignment & Portfolio
You should prefer a video production agency with a strong video portfolio. Well, there’s no specific number, but we believe the more videos, the better.
Evidence of measurable results (e.g., videos that drove conversions, not just views). The agency must demonstrate it understands marketing goals, not just aesthetics. A product launch video demands a return on investment (ROI).
2. Launch-Specific Experience
The video production agency must have a track record of successfully launching products of a similar type (e.g., B2B SaaS, D2C physical goods). Launch videos have unique demands: high urgency, clear CTA, and immediate value communication. General corporate video experience is not enough.
Yet the agency doesn’t have to be an expert in one domain, here, product launch videos in this case. Multiple domains of expertise solidify the position. The key objective should be that it has excelled in the video category wherever it created the video.
3. Technical & Creative Standards
The video is a visual medium, so the agency must adhere to industry-leading visual and sound design standards. It should be able to adapt to different formats (e.g., 9:16 for Reels, 16:9 for YouTube), given that companies and brands have diverse preferences for visuals and creativity.
The competitive nature of a launch requires the highest production value to capture attention and establish trust.
4. Optimal Information Delivery
Always ensure the agency can simplify a complex product into an engaging, clear narrative with focused storytelling. In a product launch video, the messaging has to be on point.
It's a matter of a minute or two, and you can’t take the chance of losing it even for a few seconds. The agency must be a master of messaging.
5. Budget & Timeline Transparency
Both the budget and the timeline are delicate matters in video production. Given your inexperience in video production, the agency should give you a detailed, fixed-price breakdown of the budget. It should also provide you with a firm, committed delivery date. Product launches are time-sensitive, and they can’t be rescheduled just because your video isn't ready. It won’t leave a good impression. So, you need a partner who commits to and respects the deadline without creeping the scope or hidden costs.
6. Reviews & Client Testimonials
A wide range of testimonials and high reviews helps to a great extent for picking up the right video agency. You can look for specific feedback on project management, reliability, and meeting deadlines during high-pressure projects. This verifies their ability to handle the stress and tight schedule inherent in a product launch.
7. Flexibility and Communication
Defined process for revisions and a guaranteed response time for urgent communication. The fast-paced nature of a launch means quick feedback cycles are essential to keep the project moving.
Certainly ,you also have to be clear on your brief and vision for the video that you are looking for. And then the flexibility and clear communication with the agency can take the pressure off.
There could be more factors to consider when choosing the right agency for your product launch video. But these are non-negotiable, and you should be vigilant about them.
Once you have ticked all these boxes, you are free to make a choice. Now that you are ready, we have suggestions for some of the best video production agencies you can consider.
The Best Video Production Agencies for Product Launch Videos You Should Look For
We have the list ready for
1. What a Story
We are on this list because we’re built specifically for the intersection of SaaS and animated explainer videos. Our process is focused on distilling the core value of a complex, multi-feature product (like an API or an enterprise platform) into a 60-90 second narrative that a layperson can instantly understand.
For a product launch, this means your messaging is crystal clear, reducing friction for early adoption.
The SaaS/Tech Edge
Our team understands B2B pain points, feature-benefit translation, and the specific visual language of software interfaces. If your product is primarily screen-based or conceptual, we excel at translating UI/UX into a beautiful, simplified animated flow that shows users exactly what to do next.
Style & Approach
High-quality 2D and 3D animation. We prioritize clear messaging and a strong narrative structure over flashy visuals that distract from the product’s value. Our focus is strategic clarity for maximum conversion.
2. Vidico
Vidico is the agency you call when you need your product launch video to be a performance-driven asset. They focus heavily on creating videos that are optimized for scale, meaning they are designed to perform well in ad campaigns, generating high views and conversions.
They aren’t just producing a video; they are crafting a measurable sales tool. They have an impressive track record with major tech companies like Spotify, Vimeo, and Square. This experience means they are experts at handling large-scale, international product narratives and delivering content that aligns with enterprise-level brand guidelines.
Known for both live-action commercials and sharp motion graphics, often blending the two. Their work is high-impact and built to be repurposed across multiple channels, from a YouTube pre-roll ad to a homepage feature.
3. Explainly
When your product launch needs to impress large stakeholders or integrate with a major strategic partner, Explainly is a solid choice. They have collaborated with major tech brands, attesting to their ability to execute a refined, high-stakes brief. Their expertise ensures the messaging scales from a simple demo to a full brand video.
With clients like HubSpot, Uber, and AWS, Explainly is deeply embedded in the world of high-growth and enterprise tech. They understand how to visually differentiate a product in a crowded market, which is critical during the initial launch phase.
A very clean, strategic, and often minimalist style that emphasizes storytelling and high production value. They are excellent at turning a high-level strategic concept into an approachable visual explanation.
4. Yum Yum Videos
Yum Yum Videos is a veteran agency known for its creative excellence, particularly in animation. If your product launch requires a completely custom, visually distinct animated look to stand out -perhaps one that needs to simplify a truly abstract concept -they have the creative chops to deliver a memorable video.
They specialize in creating product videos and tutorials that are designed to build user trust and reduce churn post-launch. Their deep experience in explainer videos makes them masters of the script and narrative arc needed to hold a viewer's attention.
Known for premium, custom animation (2D and whiteboard) with a strong focus on narrative structure. Their style tends to be highly polished and engaging, perfect for a high-traffic landing page.
5. Content Beta
Content Beta is ideal for the agile SaaS company. They often operate on a Creative-as-a-Service (CaaS) or subscription model, making them incredibly valuable for product teams that need a constant stream of feature updates, demo snippets, and testimonial videos alongside the main launch video.
They are explicitly B2B SaaS focused, understanding the nuances of platforms like ServiceNow and Recurly. If your product launch strategy involves rapid testing of video content, their workflow is designed for speed and volume without sacrificing quality.
Efficiently produced, highly functional product demo videos and testimonials. Their work is less about abstract artistic flair and more about clearly showcasing the UI/UX and solving customer problems quickly.
6. Demo Duck
Demo Duck’s strength lies in storytelling with heart. For a product launch, they excel at crafting a video that not only explains the product but also connects with the audience on an emotional level. They are great at the "Why" behind your product, not just the "How."
Their client roster spans startups to Fortune 500 companies (Google, Dropbox, etc.), giving them a versatile perspective. They can tailor the tone of your product launch video -from playful to corporate perfectly match your brand's voice.
Highly versatile across animation, live-action, and whiteboard. Their projects are always character-driven and narrative-focused, making the product the hero of a relatable story.
7. Rocketwheel
Rocketwheel distinguishes itself by thriving on understanding the intricate details of its products or services. This rigorous approach is key to a successful product launch where the product’s complexity is its biggest hurdle. They ensure the video accurately and compellingly showcases key features.
Their deep experience in B2B, SaaS, and Healthcare makes them adept at creating content that meets highly regulated or technically demanding standards. Working with major brands like Intel and Dell, they have a proven model for explaining sophisticated solutions.
Clean, professional, and visually clear motion graphics and product walkthroughs. They focus on using visuals to drive home the technical or operational benefits of your product.
8. Wyzowl
Wyzowl is a global leader in app demo and explainer video production, having created thousands of videos. If you need an agency with an incredibly efficient and proven process for an animated product launch, their high-volume experience is a huge benefit.
They understand the global nature of SaaS, having worked with clients across over 40 countries. Their sheer volume of work gives them a rich understanding of what formats and styles resonate best with different international audiences.
High-volume 2D animation specialists. Their streamlined process makes them a reliable choice for quickly delivering a high-quality animated explainer video from concept to completion.
9. Veracity Colab
With over fifteen years in video marketing, Veracity Colab offers a veteran, steady hand for your product launch. They pride themselves on flawless project management and a high-end final product, reducing your stress during a busy launch cycle.
Their extensive client history, including names like Adobe and Google, demonstrates their ability to produce videos that meet the exacting standards of major tech innovators. They are perfect for brands prioritizing a polished, professional live-action or hybrid video approach.
Known for sophisticated live-action and hybrid videos. They excel at blending professional filmmaking with high-quality motion graphics to showcase software on a screen in a real-world setting.
10. Breadnbeyond
Breadnbeyond is another veteran with thousands of projects under its belt, giving it massive bandwidth and process efficiency. For a product launch, this means reliability and a wide array of animation styles to choose from. They can quickly pivot to the style that best suits your brand’s launch identity.
Clients like PayPal and Accenture trust them, indicating their ability to handle complex, secure financial or enterprise software. They are a strong, established choice for companies that need an experienced animation partner.
Primarily focused on 2D animation, they offer a wide spectrum of styles from cut-out to motion graphics, allowing for flexibility in budget and creative direction.
So that’s the list of video agencies that are master in their fields. Create interesting videos that maintain the impact of your messaging and are visually appealing, engaging the audience.
When you’re ready to plunge into the product launch video of your own, I hope you will stumble on one of these. Now it's time for the Bonus.
The Bonus
We have some cookies for you to enjoy while you stay here. We are 100% sure you’re gonna love it. Here we will talk about how you can create a product launch video on your own. Then we can take you through the scripting part and show you how to do it. And at the end, we will give you some examples of super-performing product launch videos from our own portfolio. So, shall we?
How to Make a Product Launch Video?
For a DIY product launch video, you need to understand the production process. Once you get the plan ready, all you are left with are resources aligned and ready to start action.
The production process for an explainer video or product launch video can vary across video agencies, but the following is a simple yet effective approach (and what we also follow at What a Story).
1) Scripting: This is the foundation of all. It serves as a solid foundation for any successful video, whether an explainer or a product launch. You are the expert of your product and its industry, you are aware of the target audience and know the pain points. And you know the features, benefits, and solution your product brings to your potential customers.
All you have to do is bundle all this into a nice script with strong, flowing messaging. It should contain the native terms so as not to be overly jargon-heavy, lest it sound like an encyclopedia. Once you’ve got the script ready, the next part is the visuals.
2) Storyboard: Here’s when you can first feel your video come to life visually (not exactly, but a rough idea). There, you can curate the visuals that follow and complement your script. This can be an accumulation of images and screenshots curated across the internet, or you can simply draw concepts of your own.
3) Designs: Now comes the part to color your vision. A storyboard is a rough draft that is good for your vision, but design is where your brand's story comes to life. Designs will carry your brand identity, from brand colours to fonts, everything. Each scene tells a story and is self-explanatory.
Pick your visual style from hundreds of design styles to follow for your video. Motion graphics, 2D animation, or collage animation go as far as your creativity allows (without hindering the messaging).
4) Animation: You see your visuals come to life in the animations. The scenes you created in the previous design stage will now have motion. You can select the transitions and effects for animation however you feel. Primary and secondary elements move in sync on screen, not just to engage but to deliver the message.
5) Voiceover, Music, and SFX: These three elements are crucial for the video, but the order can vary. You can get the Voiceover done now or save it until the design, but make sure to have it ready as you move to animation so you can sync every scene with the VO. Music has to complement the overall move and transitions in the animation. Then come the sound effects (SFX) added at the end. A perfect SFX is one that doesn't feel like it's there but elevates the scene.
This is how you can create your own product launch video following the video production process. You can experiment with different approaches if the time and budget allow.
The DIY process works when you are tight on budget but have time and team members available to experiment and try multiple approaches before you hit the right spot. It may not be as polished as professionals would have made it, but a video is far better than having none for your product launch.
Must Read: How YC Startups Nail Their Launch Video?
How to Approach The Script for a New Product Launch Video?
Let’s go deeper on this. As explained earlier, the script is the first step in a video and should serve as a solid foundation. Your video must tell the story as humans are wired for it; why not use it to introduce your product and tell its story?
What problems do you see? How are people frustrated with these problems, looked for solutions but couldn’t get them solved, and how does your product present an unprecedented solution?
As we discussed, you have the information on all the features, benefits, and solutions your product brings to your potential customers. You should be able to create a script using all this important information. There should be a strong message for the audience. The script's flow should complement the video.
The product launch video is an announcement video, but it's also easy to understand for someone with zero knowledge. Your goal with the script is to find a balance that caters to experts in the field and to someone who’s completely unfamiliar with your industry.
Worth Reading :- 6 Explainer Video Scriptwriting Styles
Best Product Launch Video Examples From Our Portfolio
With examples of product launch videos, you will better understand what to look for when planning your first product launch videos. We have the entire playlist of hundreds of product launch videos ready. But we especially want to talk about a few of them you should consider as references.
GWI Spark
This engaging product launch video of GWI Spark takes a simple, no-nonsense approach. The storyline simply keeps the product in focus.
Follows a simple flow, showcasing how the product works, subtly conveying that it solves specific problems for the audience, and that it can be handy.
AgentGPT
A simple yet impactful product teaser video holds the audience's attention with sleek typography and engaging background music. The product is the hero of the story and remains at the center while explaining the feature throughout.
Madison
A unique example of a simple problem-statement format, the Madison product video talks about the problem, shows the challenges, and introduces the solution. Despite the simple storyline, the video turns out to be one of the best performances, proving that execution is key here.
Zeliq
The product launch video for Zeliq came with its unique challenge. The product was under development, and the video must be ready before the launch. So, all we had was the brief and product understanding (in theory). As a result, our team created a beautifully crafted video. And Zeliq's team was just amazed by this one.
HRS
You will see how simple a stock footage-based video mixed with typography and simple graphics turned out to be a smooth and impactful promo video for HRS.
PayCloud
One important metric to consider for a product launch video is where it will be displayed. For instance, the PayCloud product launch video was to be played at an event for the first time.
The challenge? The video should have delivered the message and stayed on point, even without VO. We said, challenge accepted.
Result? Well, you watch the video and tell yourself.
Happy
This video we created for Happy, should be among the team's favourite videos. It's an interesting video, made entirely from stock footage but curated in a way that gives it a cinematic feel. The voiceover is also crafted to complement the video just right.
Your Product Launch Success Starts Now
You have made it to the end of this entire playbook to make your product launch a success with a powerful video. It covers everything from defining the elements of a killer product launch video to listing the top agencies in the B2B tech space.
If you started this journey feeling overwhelmed by the sheer number of options, you should now feel empowered by a clear roadmap.
The biggest takeaway?
The best video agency for your product launch is the one that aligns perfectly with your goals, respects your timeline, and deeply understands your complex technology.
It’s not about finding the biggest name; it’s about finding the right specialist that syncs with you just right.
Ready to stop searching and start creating? If you’re launching a complex SaaS or tech product and believe the perfect story is told through engaging animation, we’re here to help you nail that launch video.
