Let’s be honest, no one watches an explainer video just because it looks nice.
In fact, people stick around till the end when the story clicks, and it feels like “Ahh..This brand is talking about me.
”And the magic doesn't start with cool animation and some fancy background music, even though it is an element of the magic.It ALL starts with the script.An average script will make people go “Hm, interesting”, but a good script is the heartbeat of every video.
It’s what makes the viewer go “ WAIT! Tell me more.
”Now, here is the thing, the way we write scripts has evolved over the years. What worked in 2018 or even 2021 feels outdated and irrelevant now.
This day and time, it’s all about voice, about feelings, about writing that sounds more like a human and not corporate.
So, let’s take a look at “the six distinct scriptwriting styles” that are giving shape to this generation's explainer video and how each one hits the right spot differently on your brand and especially your audience.
6 Best Explainer Video Scriptwriting Style:
1. The Rees Gargi Style
This style of writing is most popular because it’s simple. You start with the viewer’s biggest headache. Not just any problem, but that one annoying thing that keeps them from getting their work done or even enjoying their life. We call it the “pinching problem.”
Example:
Does your team's project management tool feel like a ghost town? You know, a place where great ideas go to get lost in silent, confusing threads. It’s frustrating. But what if you could turn that ghost town into a bustling city of productivity? That’s ClarityHub. Think of it less like a complex instruction manual and more like a smart, friendly GPS for your team's goals. Finally, everyone is heading in the same direction, without needing a search party.
Example from our Portfolio:
When to use it:
Perfect for brands that want to sound approachable, not robotic. Especially B2B and tech companies that need to simplify something complex without losing personality.
Why it works:
Because it makes the viewer feel understood, and once you have that, they’ll listen to anything you say next.
2. The Rapid-Fire Intellect (a.k.a. the Sorkin Style)
If your product is targeting highly intelligent, ambitious leaders and executives, key investors, or specialized B2B buyers, your script needs to mirror their mindset. This audience doesn't respond to being talked down to. They want a challenge and a high-value exchange of ideas.
Example:
“The issue isn't a lack of data, it's a bottleneck of insight. We have terabytes of it, but it's sitting there, inert, while the competition is making decisions, right or wrong, because they're moving. The question we should be asking isn't 'what do we have,' it's 'what can it tell us, right now?”
Example from our Portfolio:
When to use it:
Perfect for high-level B2B brands, SaaS platforms, or internal corporate videos that want to sound sharp and driven.
Why it works:
Because it creates momentum. You feel like something’s happening now.The sentences almost push you forward, and that’s gold in a 90-second explainer.
3. The Maverick (Tarantino Vibes)
Rule-breaking. Witty. Sometimes weird, but impossible to ignore.
This is where you throw the traditional “problem-solution” structure out the window.
It’s storytelling with a hint of an attitude.
The Maverick style often starts in the middle of the story, or even at the end. It uses non-linear flow, punchy dialogue, and sometimes a sarcastic tone that flips expectations.
Example:
Alright, here’s the thing about innovation.Everyone loves to say it like it’s some magic ingredient. But most of the time, it’s just ketchup, slapped on everything.
Real innovation? It’s not a shiny new feature or a fancy update. It’s a mindset shift, a complete flip of the table. So, let’s talk about what happens after the table flips.
Example from our Portfolio:
When to use it:
When you’re targeting a crowd that hates “corporate” anything, like startups, creative brands, or products with personality.
Why it works:
Because people remember the rebels. It makes your brand feel alive and a bit dangerous (in the best way).
4. The Heartfelt Story
This one’s all about feeling, not features. If your brand changes lives or inspires people, drop the sales pitch and tell a story that hits home.
You bring in a real person (or someone who feels real), show their struggle, and let your brand be the quiet guide that helps them rise again.
It’s not about selling, it’s about connecting. Because people don’t remember explainers. They remember how you made them feel.
Example:
Meet David. He gave everything to his small business every hour, every ounce of energy. But somewhere between the late nights and endless paperwork, he lost the spark that started it all. Then he found us. We didn’t just help him run his business better, we helped him take his life back. Today, David’s not just a business owner. He’s a dad who makes it to every soccer game.
Example from our Portfolio:
When to use it:
Perfect for nonprofits, testimonials, brand origin stories, or any place where emotion sells more than data.
Why it works:
Because no one forgets a good story. People don’t share “explainers,” they share feelings.
5. The Viral Flash
Fast. Loud. Unapologetically bold.
This one’s made for the scroll like TikTok, Reels, Shorts, the wild side of the internet, where attention dies in three seconds.
Here, rhythm beats grammar every time. It’s about grabbing attention, not asking for it.
Example:
Stop scrolling. Your content’s dull. Ours? Not even close. (Flash of killer visuals)
AI-powered templates. Stunning designs. In seconds. (Quick shot of smooth interface)
Level up. Download now. Link in bio.
Example from our Portfolio:
When to use it:
Anytime you’re going after a younger, social media-influenced audience. Perfect for product launches, announcements, or campaign teasers.
Why it works:
Because it’s built for modern attention spans, it doesn’t ask for time, it steals it.
6. The Polished Professional
This one speaks the language of trust.
It’s clean, composed, and straight to the point, perfect for when your product deals with serious stuff like finance, data, or enterprise tech.
It doesn’t shout. It assures. It walks through the problem with logic, then backs the solution with results that actually matter.
Example:
In today's market, efficiency is the priority. Yet, disconnected systems create data silos that slow down growth. Our platform integrates seamlessly with your existing infrastructure, unifying your data into a single source of truth. The result? A 30% reduction in operational overhead and the agility to make smarter decisions, faster.
Example from our Portfolio:
When to use it:
High-value explainers, product demos for enterprise tools, or anything that needs authority.
Why it works:
Because trust sells. When you sound like you know your stuff, people don’t just listen, they believe.
How to Choose the Right Scriptwriting Style for Your Brand
Picking the right script style isn’t about trends, it’s about fit.
It comes down to three things: your brand’s personality, your audience, and your goal.
- If your brand’s all about people and warmth, go for The Heartfelt Story or Rees Gargi.
- If you’ve got that bold, rule-breaking energy, The Maverick is your match.
- Talking to business decision-makers? The Polished Professional or Rapid-Fire Intellect will hit home.
- And if you’re chasing quick reach and viral buzz, The Viral Flash is your stage.
Before you start writing, ask yourself:
- What emotion do I want to trigger?
- Who am I really talking to, and how do they talk?
- What’s the one thing I want them to remember when the video ends?
Every explainer video needs the right tone, rhythm, and visual style to feel real and connect instantly.When those three line up, that’s where the magic happens.
Read Also: 15 Best Animated Explainer Videos of 2025
Practical Tips for Writing a Strong Explainer Video Script
Here are a few tips to help you write a better explainer video script, no matter which style you go for:
1. Know your audience: Every great script starts with clarity on who you’re talking to and what they actually care about.
2. Keep it concise: Explainers work best under 90 seconds. Trim the fluff, keep your words tight, and your sentences sharp.
3. Make it conversational: Even the most formal script should sound like a person talking, not a brochure reading itself out loud.
4. End with purpose: Always include a clear call-to-action. Whether it’s “Book a demo” or “Try it free,” never fade out without direction.
5. Think visually: A good script doesn’t just tell, it leaves room for visuals, animation, and voiceover rhythm to shine.
6. Lead with story: Even in corporate videos, human stories stick longer than data points. Emotion always wins attention.
7. Collaborate early: Bring your design and animation team in right from the script stage because the best videos start on paper.
Final Thought
At the end of the day, a good explainer script isn’t about perfect grammar or buzzwords.
It’s about rhythm, that natural, human rhythm that makes people feel something.
So don’t chase “AI-sounding perfection.”Chase the story that makes someone go, “Yeah… that’s me.”
That’s where real engagement starts.
