Sales Solution

1. The Challenge: The "Vaporware" Problem

ZELIQ, a Paris-based AI startup, had a massive vision: An all-in-one sales solution to replace the fragmented stack of outreach tools.

But they faced the classic "Chicken and Egg" problem of early-stage SaaS: They needed funding and customers to build the product, but they needed the product to get funding and customers.

Laura, Head of Marketing at Zeliq, had a tight deadline. They needed to launch on Product Hunt and pitch to Tier-1 investors (like Exor Ventures), but the actual software UI wasn't ready to show.

They didn't need a cameraman; they needed a partner who could visualize a product that only existed in their heads.

2. The Solution: Strategic Product Visualization

Zeliq couldn't afford a generalist agency that needed "screen recordings" to work. They chose What a Story because of our deep understanding of SaaS workflows.

We deployed our "Zero-Headache" Workflow:

• The Download: We didn't wait for a demo. We audited their wireframes and product roadmap to understand the intended user flow.
• UI Simulation: Since the product didn't exist, we designed high-fidelity "Abstract UI" assets. This made the software look real, tangible, and premium—without writing a line of code.
• The Narrative: We focused the script on the pain of manual sales work vs. the relief of Zeliq’s AI autopilot.

Timeline: 4 Weeks (Concept to Final Delivery).

3. The Result: A $15.4M Growth Engine

The video became the cornerstone of Zeliq's pitch deck and landing page. It bridged the gap between "concept" and "reality" for investors.

• Funding Secured: Zeliq raised $15.4 Million (one of the largest rounds in the French tech ecosystem that year).
• Launch Success: The video drove the visual narrative for their Product Hunt launch, helping them secure early adopters.
• Long-Term Partnership: Satisfied with the impact, Zeliq returned to What a Story for subsequent product updates and ad creatives.

4. WHAT THE CLIENT SAID

"We had a lot of asks because we didn't have a product yet, so we had to imagine what it looked like. The team managed to deliver on time, in less than one month.

I’m super satisfied. We even came back for a couple more videos. I would definitely recommend What a Story."

‍Ready to turn your complex vision into a sales asset?

If you are building the next unicorn, stop explaining it on sales calls. Show it.

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