For Prismic Reflections, a world-class UI/UX design studio based in India, their work needed a showcase as dynamic and impactful as the human-centered experiences they engineer.
After all, your portfolio isn't just a record of past work, it’s the fastest, most powerful way to prove your capability in this digital world.
Prismic Reflections has spent over two decades crafting meaningful designs for prestigious startups and Fortune 500 companies across 20+ industries. They needed an asset that could capture that vast, high-caliber work in 60 seconds of sheer impact.
Knowing our expertise in producing high-conversion animated explainer videos for the tech and SaaS sectors, Prismic Reflections partnered with WhataStory to create their new Showreel, a visual journey designed to immediately captivate their next big client.
Following is our journey as how we took on the task, understood the brief, navigated the challenges, brought the static UIs to life with the animations and delivered an outcome beyond client’s expectations!
Our initial call with the Prismic Reflections CEO and Design Head set the bar high. They shared their vision: a high-energy video that felt premium, tech-forward, and sophisticated. Displayed on their website, it was going to act as the first interaction with the visitors and it has to have the impact to not only grab their attention but to make them visit the whole platform.
Our Animation Head and creative team immediately saw this as a massive opportunity to showcase the true art of motion design. The showreel wasn't a quick slideshow; it had to be a visual testimonial to their design thinking.
Our Core Strategic Choices:
For an elite design studio, the biggest hurdle is bridging the gap between a static design image and the actual user experience (UX). A flat screenshot doesn't convey the smooth transitions, deliberate interactions, or the feeling of a product in use.
Prismic Reflections needed a solution that could take their meticulously designed Figma files, packed with high-fidelity UI screens, and animate them into a single, cohesive narrative. Their brief was clear: the video had to be sleek, modern, professional, and versatile enough to be used in high-stakes pitch decks and on their website.
A dynamic, animated Showreel was the only answer. It was a mission to transform an impressive collection of work into an irresistible experience.
Our process is built on continuous alignment, but this project presented a few unique, yet exciting, technical hurdles:
Constant check-ins and shared file previews ensured the Prismic team was aligned at every stage, turning potential friction points into collaborative breakthroughs.
A showreel's impact is incomplete without the perfect sonic landscape. The music selection for the Prismic Reflections reel was a dedicated and important point of discussion, treated with the same meticulousness as the animation itself. We needed a track that was not just exciting, but magical—a modern, tech-forward beat that could match the high energy of the rapid UI transitions while still allowing the visual story to flow effortlessly.
The selected music track became the foundational rhythm for the entire animation. By carefully syncopating every transition, every movement, and every dramatic reveal to the beat, we ensured the music didn't just play in the background, but actively contributed to the feeling of a cutting-edge, professional, and sophisticated product—making the reel truly unforgettable.
The final product was a high-octane visual asset that successfully synthesized Prismic Reflections' decades of work into a cohesive, breathtaking reel. Our team not only met the client's expectations but, by focusing on those key animated details, produced a video that was even beyond their initial vision.
The showreel has become a foundational piece of their marketing stack:
Value Delivered: WhataStory helped Prismic Reflections to elevate their portfolio and instantly communicate the strategic thought behind their UI/UX excellence, positioning them for their next phase of growth.
The Prismic Reflections showreel was a masterclass in why every pixel matters.
The collaboration with Prismic Reflections was a perfect synergy between world-class design and expert motion graphics.
Working alongside the team at Prismic Reflections was a genuinely positive and inspiring experience. They are not just exceptional designers; they are clear communicators and committed partners who value a collaborative process.
This project, while challenging in its detail, from color matching across diverse UIs to animating the smallest micro-elements, served as a perfect alignment of expertise.
We extend our sincere thanks to Prismic Reflections for entrusting WhataStory with the task of visually translating their legacy of design excellence.
We look forward to seeing how this new, dynamic asset helps them capture new horizons and continue crafting meaningful experiences for the world.