Don’t read this blog if you don’t want to increase your website visitors, decrease your CAC, reduce your churn rate, and get more demo bookings.
As video continues to dominate digital consumption, create emotions, and generate curiosity, many businesses still hesitate to make it a cornerstone of their marketing. We regularly meet with companies who are curious about explainer videos but unsure of it’s ROI.
Recently, we had an opportunity to meet one such “almost client”: A B2B SaaS product with an aim to get viral in the industry, book more demos, and get better conversions.
Continue reading to know what happened next.
Ads Are Better Than a 10k USD Video? Are They?
A rapidly scaling SaaS product approached us with a challenge: How to stand out in a saturated market and simplify their complex service offerings. They had seen competitors using animated explainers and were considering one for themselves.
As we started discussing the requirement, their enthusiasm was mixed with doubt.
“Why spend $10,000 on a minute-long animation when Google Ads could bring in immediate leads?”
They were thinking of video purely as a one-off cost rather than a long-term investment.
Data doesn’t lie
This mindset isn’t unique. Many companies view video as just another item on a marketing checklist; something “nice to have” once there’s budget left over. Yet data consistently tells a different story:
- 72% of customers prefer to learn about a product through video rather than text.
- Businesses that integrate video experience 49% faster revenue growth than those that don’t.
Despite these numbers, this SaaS product saw video as an underestimated asset. They started comparing it with ads. They underestimated how a well-crafted explainer video builds trust, clarity, and long-term conversion power.
What did they miss?
Ultimately, they chose not to proceed with the video. They put their marketing budget into channels promising immediate clicks. But by doing so, they missed the chance to create an evergreen asset that could:
- Simplify complex ideas in 60 seconds.
- Boost landing-page performance
- Aware, Educate & Nurture leads.
- Strengthen paid campaigns by improving ad effectiveness.
- Serve across the website, social media, outreach, and sales pitches.
What Their Story Teaches Us
Don’t Underestimate Video’s Strategic Role. Our “almost client” is a clear example of a larger trend: hesitating on video can mean missing out on growth.
Ads stop when the budget runs out. A strong explainer video keeps working, day and night, telling your story consistently across your Target Group.
In competitive industries like SaaS, clarity isn’t optional; it’s a differentiator. Those who invest in video marketing aren’t just buying content; they’re building an asset that multiplies the ROI of everything else they do.
Takeaways for Other Businesses
- Think Long-Term: Treat video as an Investment, not an Expense.
- Integrate, Don’t Replace: Video doesn’t compete with ads; it amplifies them.
- Leverage Across Channels: One high-quality explainer can serve repurposing for months.
Do you want to invest in a video?
This “almost client” may not have become an actual client yet, but their story is a powerful reminder. In B2B SaaS, the brands that dare to invest in telling their story visually are the ones that win attention, trust, and market share.
If you’re facing a similar decision, ask yourself: is it really about the cost - or about the opportunity you might be missing?
Check out this video that bombards website visitors and demo bookings within 3 months.
