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Handcrafted strategies (written by human minds and AI hands).
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Specific microtools for specific needs. Created at What a Story.
A product launch video explains your core workflow, use case and value in minutes.
It answers common questions upfront and increases demo requests and signups.
It becomes a single source of truth for messaging across marketing, sales and customer success channels.
It communicates value clearly to decision makers, technical evaluators and end users, ensuring a consistent message.
and need a clear, credible way to communicate your vision, value proposition.
and can be reused across landing pages, paid campaigns, social channels, email, and content distribution.
and you want prospects to come into calls better educated and more qualified.
in demos, signups, or conversions and need to reduce friction in the buyer journey.
such as users, managers and CxOs without fragmenting your story.
Our product launch video services are designed to support every stage of a successful go-to-market strategy. From positioning and messaging to animation and final delivery, we create launch videos that help products gain attention, generate demand, and accelerate adoption.
Every successful launch needs more than great visuals. It needs a clear narrative, strong positioning, and messaging that resonates with buyers.
Whether you're launching a new product, introducing a major feature, or entering a new market, product launch videos help communicate value clearly and create momentum from day one.
Introduce entirely new products with a compelling narrative that helps buyers quickly understand the problem, solution, and value proposition.
Showcase new capabilities and product improvements in a format that's easy to understand and distribute across channels.
Create a central launch asset that supports landing pages, email campaigns, paid advertising, social media, sales outreach, and customer communications.
A highly skilled & experienced team, a streamlined process designed especially for SaaS and end-to-end infrastructure systems to give you the best video production experience.
Deep research to ensure the demo highlights what truly differentiates your product for your users.
Work with a dedicated creative director and product focused lead who owns the project end-to-end, ensuring a high standard of quality control.
All demos are produced by our in-house teams who specialize in SaaS and have created 1200+ videos.
With deep expertise in SaaS, AI, Tech we know how to translate technical depth into clear, engaging narratives that deliver on your business objectives.
Our product demo videos are built around how buyers actually evaluate software. We focus on making value clear early, reducing confusion, and helping prospects move forward with confidence.
Strategy That Delivers Business Outcomes
Deep Expertise in Saas & Tech Videos
Consistent, Scalable Delivery
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Commonly asked questions about What A Story. Have other questions? Reach out and our team will be happy to help.
What is a product launch video?
How early should we plan a launch video?
How long should a launch video be?
Where can we use a launch video?
Will a launch video help conversions?
Do we need a finished product to create a launch video?
How long does it take to produce a launch video?
Can the video be updated later?
How do you ensure the video matches our brand voice?
