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Handcrafted strategies (written by human minds and AI hands).
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Specific microtools for specific needs. Created at What a Story.
Founder-led video for SaaS and tech companies. You tell the story; our team writes the talking points, cuts the film and animates your product around you. In India we bring the crew. Anywhere else, you record and we make it look the way you imagined it. One session becomes a founder film, a launch video and a set of clips for LinkedIn and sales.
Buyers trust a person before they trust a feature list. A founder on camera gives the product a voice, a face and a reason to believe.
Prospects who have watched you explain the problem arrive at the demo already convinced you understand it. The sales call starts further along.
Most founder content is a talking head and a caption. Ours puts your real interface on screen next to you, animated by the team that has done it for 650+ companies.
A single recorded session becomes a founder film for the website, a launch video and short clips for LinkedIn and sales follow-ups. Nothing is shot twice.
Every clip carries the same name, the same point of view and the same product. Over months, that is what buyers and investors recognize.
Short clips from the session, captioned and cut for the feed, posted from your own profile.
You introduce the release and the product does the rest, with the interface animated around you.
A founder film on the homepage or about page, so visitors meet a person before a pricing table.
A two-minute video from you in the deal thread, instead of another PDF.
The same story, cut for an investor update or a careers page that shows who runs the place.
The founder film. Two to three minutes on who you are, what you saw in the market and why you built the product. It lives on the website and on your LinkedIn profile.
The product, explained by you. A launch or explainer video where you walk through the problem and the interface takes over for the how.
The clip series. Short, captioned pieces from the same session, one idea each, posted week after week so the name sticks.
Customer stories you host. You ask the questions, the customer answers, and the edit keeps both of you on screen.
Talks, podcasts and investor updates, cut into clips with your product and your name on them, so every appearance keeps working after the event.
You present the release; we animate the product beside you.
A message from the top, filmed and finished to the standard of your brand.
Your people on camera, in your office, telling the story of the product.
Who you are, what you saw and why you built it, shot with you and the product in frame.
You on camera with a customer, edited with graphics that carry the numbers.
One conversation on what you stand for, who should hear it and the three themes you will keep returning to. We write the talking points from this, not a teleprompter script.
In India, our crew comes to you and our director runs the session. Anywhere else, you record with your own camera or phone, following our shooting guide, and we take it from the raw files. Either way you talk; we handle the rest.
We cut the session into the films and clips agreed in the plan, add captions and b-roll, and animate your product interface where you mention it.
Each piece delivered in the formats its channel needs, with thumbnails and a posting note, ready to go out under your name.
Then it is time to put the founder on camera
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Commonly asked questions about What a Story.
Have other questions? Reach out and our team will be happy to help.
Do I need to be good on camera?
Do you shoot on location?
How much of my time does it take?
Who writes the script?
Can you put our product on screen with me?
What do we get from one session?
Can we keep doing this every month?
How long does it take?
What does it cost?
