Meet the tech-native team behind your videos. Forged in fire and ice.
Handcrafted strategies (written by human minds and AI hands).
Cassie cried when she saw her explainer video. Want to know why?
Leverage our community power. Access $50k+ in software savings.
Hire like an insider. Compare top agencies without the sales pitch.
Logic behind 650+ wins. And skip the expensive mistakes.
Specific microtools for specific needs. Created at What a Story.
We build a clear beginning, middle, and end so the viewer never feels lost.Every scene logically flows into the next, guiding users toward a simple understanding of your app.
We highlight the one or two core strengths that truly differentiate your product. Instead of overwhelming viewers with features, we concentrate on what will actually influence their decision.
Every frame is designed with hierarchy and clarity in mind, ensuring key information stands out instantly. Layout, pacing, and transitions are carefully planned so the video feels soothing and organized to the viewer that reflects your app.
We do not just show what a feature does, we explain why it matters to the user. Each functionality is directly tied to a real-world outcome that makes the value obvious and compelling.
High-impact videos for homepage banners, launch campaigns, and social media pushes.
Short, sharp videos designed to improve conversion rates inside app marketplaces.
Targeted videos that break down high-value features without overwhelming the user.
In-app videos that reduce confusion and increase early-stage retention.
Clear, structured app explanations that make your product easy to understand in funding discussions.
Short-form performance-driven videos optimized for paid campaigns.
Years of video production across tech and digital products mean we understand how users process information.
Writers, designers, animators, editors, and project managers work together in a structured system. No chaos. No missed timelines.
We have built explainer videos that support launches, drive installs, and strengthen product positioning.
We do not create videos to impress peers. We create videos to move metrics.
We begin by understanding your app, target audience, competitive landscape, and business objective. This includes identifying the core problem your app solves, your strongest differentiator, and the primary outcome users care about. This stage defines the strategic foundation of the entire video.
We craft a structured, concise script that explains what your app does, who it is for, and why it matters. The script follows a clear narrative arc designed to hold attention and drive action, while avoiding jargon or feature overload.
We define the visual language of the video, including layout, typography, color palette, transitions, and pacing. The storyboard maps every scene visually before production begins, ensuring clarity and alignment with your brand.
We select a voice that reflects your brand tone and resonates with your audience. We animate the storyboard, bring UI elements to life, and refine transitions to guide attention. Sound design, background music, and editing create rhythm and momentum, resulting in a polished final product.
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Commonly asked questions about What A Story. Have other questions? Reach out and our team will be happy to help.
How involved do we need to be during the production process?
What happens during the Creative Discovery stage?
How many script revisions are included?
Can we review the storyboard before animation begins?
Do we get to choose the voiceover artist?
How long does the entire production process take?
What if our app updates during production?
Will the video be optimized for different platforms?
How do you ensure the video stays aligned with our brand?
