Meet the tech-native team behind your videos. Forged in fire and ice.
Handcrafted strategies (written by human minds and AI hands).
Cassie cried when she saw her explainer video. Want to know why?
Leverage our community power. Access $50k+ in software savings.
Hire like an insider. Compare top agencies without the sales pitch.
Logic behind 650+ wins. And skip the expensive mistakes.
Specific microtools for specific needs. Created at What a Story.
We combine AI production with human-led storytelling, design, animation and post-production, so the video feels made for your product. In July 2025 we produced the world's first fully AI-made explainer video for a B2B tech company.
Traditional video workflows slow teams down. Many AI video tools promise instant results, but the output often lacks structure, storytelling and clarity.
Our process makes sure every video still has:
Explain a complex SaaS or AI product in a way that is easier for prospects, customers and sales teams to understand. We can combine AI-generated visuals with product UI, motion graphics, screen recordings and custom animation depending on what the story needs.
Launching a new feature, platform or product? We can build launch videos around the product itself, the problem it solves and the reason people should care about the release.
AI products often need more than a standard screen recording. We can use AI-generated environments, characters, motion and visual metaphors alongside your actual product interface.
Create different versions of your core video for landing pages, paid campaigns, LinkedIn, YouTube and other marketing channels.
Turn product stories, features, announcements and founder ideas into shorter videos designed for social channels.
Use AI-assisted production to create product walkthroughs, onboarding videos, customer education and internal training content.
Produce high-quality video content with AI-assisted workflows and expert creative direction.
Reduce time spent on repetitive production tasks and move from concept to final video faster.
Use AI-assisted workflows to manage production resources without compromising creative quality.
Create multiple versions for different audiences, campaigns, and marketing channels.
Adapt video content for different markets with localized voiceovers, subtitles, and visuals.
We define the audience, product, message and story before using AI. AI can help with script variations and early concepts, while the final narrative stays with our creative team.
We use AI to explore visual directions, generate selected scenes and test ideas. Our designers and animators refine these into visuals that fit the product and brand.
AI can support voiceovers, music, scene production and content variations. Our team handles animation, UI, editing, sound and the overall video flow.
Every AI-assisted output goes through human review. We check the product, visuals, messaging, brand consistency and final edit before the video is delivered.
AI-assisted video production that adapts to your product, audience, and marketing needs as your SaaS business grows.
Explain the product clearly without setting up a large traditional production.
Create product marketing videos, feature launches and campaign assets as the product expands.
Produce multiple videos across products, audiences, markets and channels while maintaining consistent visual direction.
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Commonly asked questions about What a Story.
Have other questions? Reach out and our team will be happy to help.
What is AI video production?
How fast can an AI video be produced?
What types of videos can be created with AI tools?
Does AI video production replace creative storytelling?
Are AI-generated voiceovers included in the video?
Can AI videos match our brand style and identity?
Are AI videos suitable for marketing campaigns?
How are AI videos different from traditional video production?
Can AI video production support high-volume content creation?
