Peko brings essential business services together in one platform, covering payments, HRMS, travel, accounting, taxes, subscriptions, communication, and more.
Peko approached What a Story to create a short product explainer that could introduce this broad range of services while making the platform's main value easy to understand.
The goal was simple: show how Peko can help businesses manage more of their everyday operations from one place.
The Challenge
How do you explain an all-in-one business platform in just 60 seconds?
Peko covers a wide range of business needs, from bill payments and software subscriptions to HRMS, travel, accounting, taxes, eSIM, and WhatsApp Business.
The challenge was not simply showing these features. It was helping viewers understand the bigger idea behind them: Peko brings multiple business services together in one platform.
The video needed to:
- Introduce Peko quickly.
- Communicate multiple services without becoming a feature list.
- Show how the platform can simplify everyday business operations.
- Communicate benefits such as time savings, lower operational costs, and ease of use.
- Maintain a clear visual flow within a 60-second runtime.
Our Creative Approach
Peko provided the approved script outlining its key services, audience, benefits, and call to action.
Our role was to turn that information into a concise visual story.
We built the video around a simple progression:
Multiple business needs → One platform → Multiple services → Greater efficiency → Sign up
This allowed us to move through Peko's different offerings while keeping the central product proposition consistent.
The visual treatment combines motion graphics, custom UI animation, icons, and product-focused compositions to make the platform easier to understand. The Behance presentation also highlights motion graphics and custom UI animation as key parts of the final production.
Creative Process
1. Script to Visual Story
The approved script covers several Peko services within a very short runtime.
Instead of giving every service the same visual treatment, we identified the main action or benefit behind each one and translated it into a simple visual sequence.
For example, payment management could be represented through an animated transaction flow, while HRMS could focus on employee and salary management.
This kept the focus on what users can do with Peko, rather than simply displaying a list of features.
2. Storyboarding
With only around 60 seconds to introduce a broad product offering, pacing was an important part of the planning.
We mapped the script scene by scene to establish:
- The visual focus of each section.
- Transitions between different services.
- Product/UI moments.
- Timing for the voiceover.
- The final sign-up CTA.
The storyboard helped ensure that each service received enough screen time without slowing down the overall narrative.
3. Visual Design
The visual direction was built around a clean FinTech and SaaS aesthetic.
Custom illustrations, interface elements, icons, typography, and product visuals were combined into a consistent design system.
Rather than creating a separate visual language for every service, we maintained common design elements throughout the video. This helped connect different sections and reinforce the idea that all these services belong to one platform.
4. Motion Graphics & UI Animation
Motion graphics and UI animation form the core of the video.
We used animated interface elements to show actions and workflows instead of relying only on static illustrations. This makes the product easier to understand because viewers can see how different services work.
Transitions were also designed to connect one service with the next, allowing the video to move from payments to subscriptions, HRMS, travel, accounting, taxes, and other services without feeling disconnected.
5. Voiceover & Sound
The creative brief called for an easy-to-understand American English voiceover.
The animation was timed around the narration so that visual changes supported the spoken message. Sound design was then used to complement the motion and maintain a consistent rhythm throughout the short runtime.
Why This Video Works
The video keeps returning to one simple product idea: multiple business needs, one platform.
Instead of spending the entire runtime explaining individual features, the animation quickly shows what each service does and connects them back to Peko's larger value proposition.
This product-led approach makes a broad platform easier to understand while keeping the video concise enough for audiences who need to understand the product quickly.
Want More Insights From Our Real Client Data?
Our approach to video production is also informed by patterns we've observed across 1,350+ real client video productions.
Explore our Explainer Video Production Analysis to see data on video length, visual styles, hooks, pacing, and storytelling structures.
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