I was impressed by the effort they put in; they really went above and beyond.
Yannick Müller
Founder
Flike approached What a Story with a specific challenge. They needed to introduce a sophisticated AI-powered communication tool to busy B2B decision-makers without overwhelming them with technical jargon.
The goal was to produce a concise product launch video that communicates Flike’s unique value and distinguishes it from a crowded market. This video needed to build immediate trust with sales leaders and CXOs while encouraging viewers to try the product.
AI products often struggle with positioning. They frequently sound too technical or feel generic.
Flike faced a situation in which sales teams are flooded with tools that promise automation, yet buyers remain skeptical of the quality of AI-generated messaging. The product's biggest differentiator was advanced reasoning.
As unique as this feature is, it's a complex concept to explain quickly. The video had to demonstrate real-world benefits like workflow efficiency, personalization at scale, and how the tool fits into existing setups.
Instead of a traditional feature-focused explainer, we built the narrative around decision-making psychology.
We opened with relatable challenges like endless email drafting, follow-up fatigue, and the difficulty of maintaining personalization at scale.
This positioned Flike as a direct solution to everyday workflow friction.
Rather than explaining algorithms or technical layers, we focused on outcomes. We highlighted the one-click generation of highly relevant outbound messages and context-aware follow-ups powered by conversation analysis. This reduced the cognitive load for sales teams and made the technology feel practical.
Adoption resistance is a significant barrier to new tools. We addressed this by highlighting how the tool works with platforms that sales teams already use:
Showing these integrations reduced perceived risk and reinforced the ease of transition.
To increase engagement and conversion potential, we designed the video with a fast-paced narrative aligned with the attention spans of sales professionals.
We used a conversational yet authoritative voiceover and visual storytelling focused on how workflows change for the better. We used strategic humor sparingly to maintain a professional B2B tone. Every moment of the script focused on answering a buyer’s silent question: How does this help me right now?
The video highlights three primary value drivers:
Most product videos try to explain every detail. We focused on explaining only what matters for conversion, specifically the problems buyers recognize immediately and the unique advantage that sets the product apart. This clarity helps viewers move from curiosity to action more quickly by emphasizing the ease of getting started.
The final launch video positioned Flike as a strategic sales co-pilot rather than just another messaging tool.
By aligning storytelling with buyer psychology, the video clarifies complex technology within seconds and builds credibility through relatable scenarios. It demonstrates practical value instead of abstract ideas and leads viewers toward signing up or requesting a demo.
If a product is powerful but difficult to explain, the right story becomes a strong growth asset. At What a Story, we help SaaS and B2B brands turn complexity into clarity to drive conversions.
You can explore our portfolio to see how we turn products into compelling visual stories.
