You know you need a SaaS explainer video. Maybe you're tired of giving the same demo over and over, or you need to pitch to investors, or you just want a better way to explain your product.
But a question remains: how do you actually get one made?
The process can seem confusing. You want a great video, but you don't have time to manage a team of creatives. You need a partner who can take the stress off your plate.
This is a real project we recently finished. We’re going to pull back the curtain and show you our full 7-step SaaS explainer video process.
Our goal is to make it simple so you can focus on your product while we focus on the video.
A typical 60-second video takes us about 4-5 weeks for the production after understanding the product, and here’s why.
The 7-Step Explainer Video Process Explained
Our process is not about making you do more work. It’s about being thorough so we don't have to guess. Every step is designed to get the right information from you early on.
But we start, we want you to tell us everything about your business. This is the most important step. We sit down with you and ask a lot of questions. We get to know your product, your ideal customer, and your business goals.
Think of this as the session that sets the project up for success. We use a creative brief to guide the talk and make sure nothing is missed.
Once we know the product we follow below steps to make a premium explainer video:
- Script Writing (2-3 days)
- Storyboard (1-2 days)
- Visual Styles (2-3 days)
- Designboard (5-7 days)
- Voiceover (1-2 days)
- Animation (7-10 days)
- Music, Sound Effects, Subtitles & Polishing (1-2 days)
Lets Dig Deep Into Each Step
1. Script Writing
Once we understand your needs, our team writes a script. This is the story of your video. We turn features into a message that will connect with your customer's problem and show them how you're the solution.
We will send you the script for your approval before we move on.
Check this - Script for Turbotic AI
2. Storyboard
We make a simple visual plan for every scene of the video. It's like a comic book version of the script. This step makes sure you know exactly what your video will look like from start to finish. It also saves time.
Check this - Storyboard Example
3. Visual Styles
This is where the video's look and feel come to life. We give you a few different visual styles to choose from so we can get a feel for what you like.
Check this - Visual Style
4. Designboard
Our designers get to work. They create all the final images and illustrations. We'll show you the designboard and make sure it's exactly what you want before we start animating. This is your chance to give us feedback on the visuals.
Check this - Designboard
5. Voiceover
We'll find the perfect voice for your video. You can choose from a range of professional voice actors, both human and AI. The voice will match the style and feel we agreed upon.
6. Animation
Now the magic happens. Our animators make everything move. They will make sure the story and the visuals work together to create a seamless experience.
7. Music, Sound Effects, & Polishing
We add the final touches that take your video from good to great. We'll add music and sound effects to make the video feel alive and hold the viewer's attention.
Thats it! The video is ready.
We'll give you the final files, ready for you to share on your website, social media, and everywhere else you need.
We also assist with distribution so get most of your investment.
You can also ask us to repurpose the video, like making a
- Shorter or vertical version for ads.
- Localization for regional targeting,
- GIFs for the website,
- Presentations,
- Extracting a Standalone asset like a logo animation, even.
We offer unlimited revisions, and your approval will be taken on each stage. So you’ll be happy with the final result and overall service.
Our Consultative Approach ensures that you are not just getting a video but the right video. This is why our clients keep coming back.
This process isn't for everyone—it's built for serious founders and marketers who understand that effective communication is an investment, not an expense.
Our clients have seen great results, from increased product understanding and more qualified signups to an overall great first impression!
Get a Head Start
If you're making the video for the first time, don't take shortcuts with this process!
But if you have a tight deadline or some assets ready, we can customize this process to meet your needs.
Contact us to get a free consultation.
Let's build your video that sells while you sleep.
BTW, you can download the files that I showed in the above video as an example and see how it works.
